Cookie policy

2026-10-21

In short

Cookies and similar technologies (such as your browser's local storage) let a site remember information on your device. On Lupamundo, nothing is stored on your device by default except your cookie choice. Analytics and advertising stay off until you accept them, and you can refuse them just as easily.

You can change your choice at any time with the "Cookie settings" link at the bottom of every page. Last updated: 2026-10-21.

Necessary (always on)

- lm_consent (Lupamundo, browser storage): remembers your cookie choice. 12 months.
- lm_notrack (Lupamundo, browser storage): only set on our team's own browsers, so their visits aren't counted. Until erased.
Without storing anything on your device, we also count page views and clicks to partners with a random identifier that is new on each page, and our hosting provider records each request (IP address, browser, page, date) for security and operation. These records are deleted after 90 days. Our Privacy policy explains them.

Analytics (off until you accept)

• _ga and _ga_<id> (Google Analytics, cookies): tell visits apart to count pages viewed and clicks to partners. 2 years.
• lm_c (Lupamundo, browser storage): random visit identifier that links the pages of a visit, sent with our page and click counts and added to partner links instead of the per-page identifier. 7 days, renewed at each visit.
• lm_pa and lm_ad (Lupamundo, browser storage): codes of the Lupamundo ad that brought you, if any. 7 days.

Advertising (off until you accept)

- _fbp (Meta, cookie): identifies your browser to measure our Facebook and Instagram ads. 90 days.
- _fbc (Meta, cookie): the ad click identifier, when you arrive from one of our Meta ads. 90 days.
- lm_fbc (Lupamundo, browser storage): copy of that ad click identifier. 7 days.
With your consent, the Meta pixel loads from Meta's servers and can read Meta's own cookies if you are logged in to Facebook or Instagram. Our page and click counts then include the _fbc and _fbp identifiers, and our server sends Meta the conversions described in our Privacy policy. If your browser sends a Global Privacy Control signal, advertising stays off.

Changing your choice

• On our site: "Cookie settings" at the bottom of every page. Turning off a category removes our browser storage for it and stops the scripts at your next page view.
• In your browser: you can block or delete cookies and site data. Blocking necessary storage may make the banner show up at each visit.
• Global Privacy Control: if your browser sends this signal, we treat it as a refusal of advertising.
• Meta and Google also offer their own settings: Meta's "Ad preferences" and Google's "My Ad Center", and Google's browser add-on to opt out of Google Analytics.

More information

Our Privacy policy explains who receives this information, where it is processed and your rights. Questions: privacidad@lupamundo.com, President of Pine Solutions Inc., in charge of personal information.